About

I have a confession to make….I am a developer, but I love data.  And while I love data, I’m not content to simply store, organize, transform or transmit it.  Where the data goes, I go.  It crosses boundaries and service layers, gets serialized to binary, JSON and XML, gets persisted into SQL Server or CouchDB, gets mapped, reduced and displayed in a report…or returned to the browser to tell the user that 80% of other viewers bought the item they’re looking at.  It gets transmitted on a message bus, only to be dequeued by…what’s that…a Ruby client?  Well, sure, why not?!  Data is constantly at play, and I want to play with it.  C# and T-SQL might be my current means of play, but they aren’t the first, and definitely won’t be the last….

“If and Else” exists to endure the ramblings of my conflicted nature of “application development AND database development/data architecture”…hopefully you will find the journey as quirky, fun and interesting as I do.